Popular jewelry startup AUrate used its customers' feedback to create a stunning new collection - here's your first look

AUrateAUrate, a popular fine-jewelry startup, leveraged its direct-to-consumer model to make what it's calling a "Crowdsource Capsule."The Crowdsource Capsule features eight jewelry pieces under $1,000 that were designed using customer feedback, online and in-store shopping data, and insights from multiple focus groups.You can shop the eight pieces included in the Crowdsource Capsule below, ranging from $100 bezel rings with your birthstone to $760 for a single Diamond Quadricolor Hoop.An oft-championed aspect of direct-to-consumer startups is their ability to create tailored products. Without the bulky machinery of a bloated chain of command, lean teams can gather and interpret data from customers and then translate it into one-on-one conversations and feedback-driven products in real time.

from Business Insider India https://ift.tt/2IYO3b4